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Kelly Dowell

Kelly has over 16 years of experience working at a residential landscape maintenance company in St. Louis, MO. Starting young plowing snow with her dad and mailing invoices with her mom - she was quite literally born into the green industry. Since those early days, she’s trail-blazed nearly every position, experiencing all angles of what it takes to run a successful business. As an extrovert, she naturally gravitates to sales and marketing but became passionate about understanding how to establish systems, then hire and train others to multiply the rewards.

In 2017, Kelly won Lawn and Landscape’s Emerging Leader Award which encouraged her to pursue her entrepreneurial dreams of creating Keldo Digital, a marketing and consulting agency specifically for the green industry. Now, she wakes up excited to help companies use technology to develop sales, marketing, and recruiting solutions that fit their individual needs.

Kelly holds a degree in Business Administration from Lindenwood University along with several certifications from N.A.L.P., Hubspot, Facebook, & Google. She has served as a mentor with the “Big Brothers Big Sisters Program” for over 9 years and volunteers regularly with The Junior League.

On a personal level, Kelly loves being outdoors and trying new things. She recently moved to St. Petersburg, Florida where she is training for a 100-mile bike ride, learning to play beach volleyball, and pursuing her Skydiving License.

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Jenna Richardson

Jenna Richardson

In 2010, Jenna began her green industry journey by accepting the Marketing Manager position at Lawn Dawg, a regional lawn care company in the Northeast. During her early years at Lawn Dawg, Jenna balanced work with continue with school to earn her Global M.B.A.

Over the course of 7.5 years at Lawn Dawg, through traditional and digital marketing strategies, Jenna helped grow the company from $5.6m to $15.9m prior to their acquisition.

In the fall of 2017, she became the Director of Marketing for an Ohio lawn care company where she drove a 57% increase in lead activity the following spring. It was at this moment, Jenna realized it was time to follow the recommendation and encouragement of many industry peers to begin marketing consulting.

When she’s not strategically planning campaigns or analyzing data, Jenna enjoys spending her time raising her active son alongside her husband, playing with her pups, traveling or enjoying a glass wine!

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