What Can I Expect
Each session is designed to be 45 minutes of education followed by 15 minutes of roundtable Q&A with the small group. Every week you'll get a handout and homework to work on your marketing plan for 2024 as well as actionable items you can implement right away. All sessions will be recorded for all registrants.
Earn 6 NALP CEUs for participating.
Intros & Prerequisites - 10/25Meet hosts Kelly & Jenna, along with all other program participants and get a complete program overview and expectations to help make this program a success!
Marketing Strategy & Target Audience - 11/1A goal without a plan is difficult to accomplish. In this initial course, we’ll begin by forming a clear understanding of the current state of your company through your data. We will evaluate this past season's customer numbers, which allow us to formulate and select marketing strategies to contribute to future company goals and objectives. Led by: Jenna Richardson
Website Traffic & Lead Gen - 11/8Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in. Instead, green industry professionals need to take a more strategic approach. In this session, you will identify simple and complex ways to optimize and promote your website to generate more leads. Led By: Kelly Dowell
Email Marketing & Upselling - 11/15It's important to identify areas of the business that allow you to increase the value of your customer accounts. Email has long been one of the most impactful forms of digital communication, but too many landscaping companies are missing opportunities to use this channel to connect with their audience and inform them of their services and promotions. In this session, you will learn key differences between automated emails, drip campaigns, newsletters, and upsell/promotions and when to use each. We’ll identify the pros and cons of several email marketing providers to help you gain more revenue out of each customer. Led by: Kelly Dowell & Jenna Richardson
Social Media & Ads - 11/22Our clients often ask, “If I have $X budget to spend per month, where should I spend it to get the best bang for my buck?” In this session, you will learn how to choose the right platform and place the most cost-effective ads for your company. We’ll also include a few bonus tips for recruiting and even automating your recruiting process through Indeed and Facebook ad campaigns. Led by: Kelly Dowell
Budgeting & Goal Setting - 11/29With the numbers and goals in mind for 2024, this session will be spent laying out individual campaign strategies by target audience. Furthermore, using industry benchmarks, we will formulate sales and revenue goals by campaign. Led by: Jenna Richardson